7 WAYS To Make Your Content MORE READABLE (Little MISTAKES That Are Costing You HUGE Results)


We all know about Content™ — a tricky little monster that often enjoys playing hide and seek with us. But the problem with content isn't so much about creating it...it's more about getting people to actually read it. As a blogger, I'm familiar with the struggle of writing a good post and watching it receive little to no interaction. It's a disheartening thing, to say the least. BUT WE CAN FIX IT. 

This isn't a post about how to write better content, nor is it about marketing your blog to reach a wider audience – this is a post about making your ALREADY GOOD content easier to read = getting YOU more pageviews, comments, and friends.* Because you probably already have good content. (Or if you don't GET ADVICE SOMEWHERE ELSE.) Today we're talking about 7 LITTLE TINY THINGS you can change about the way you blog to get more eyeballs on your stuff. LET'S GET STARTED. 

*because LET'S FACE IT that's how bloggers get friends. We write stuff, we post it on the internet, someone reads it and is like hfsklsajdljaskjl BOOM – bffs with a secret handshake because WHO SAYS YOU CAN ONLY HAVE SECRET HANDSHAKES IN REAL LIFE™ 



Ah, yes. "A good title," I say, pretentiously, as I finger-swipe nonexistent dust from the edge of my desk. A GOOD TITLE ISN'T AS EASY AS IT LOOKS. But there's a fine line between "boring" and "clickbait." Here's something to keep in mind when you're creating your post title: What will people walk away with after reading my post? If you can answer that question, you can think of a good title.  

EVEN BETTER: if your post is going to help the reader with something (such as this post, helping you make your content more readable) it's important to tell the reader what you're going to help them with – THEN give them the risk of NOT reading your post, just to scare them. IT'S LIKE A FUN LITTLE INDIRECT THREAT. 


Here's what I mean: using the title of this post as an example,* I tell you how I'm going to help you (7 WAYS To Make Your Content MORE READABLE) and THEN I give you a little extra reason to click on it – the risk of making mistakes (Little MISTAKES That Are Costing You HUGE Results) < IT'S NOT NECESSARILY CLICKBAIT, BUT HECK IT'S PRETTY CLOSE. But that's how you snag people. You immediately connect with them because you just made this WHOLE THING = about them. 

*because why would I use someone else as an example when my favorite blog posts are found right here??? JK JK I LOVE YOU GUYS I LOVE YOUR BLOGS I'm just the tiniest bit self-obsessed !! 



Of course, nobody wants their content to be skimmed. WE WANT OUR READERS TO SAVOR EVERY WORD LIKE FINE CHOCOLATE.* But here's the reality: PEOPLE SKIM YOUR CONTENT WHETHER YOU LIKE IT OR NOTI'm guilty of doing it, too! But skimming isn't necessarily bad. Your reader wants to enjoy your content, but MAYBE THEY DON'T HAVE ENOUGH TIME TOSo they're going halfway – which is better than not looking at your posts at all.  

With that in mind, it's important to write your content in such a way that it's easy to skim. There are a few ways to do this, and I use them all the time and YOU PROBABLY DON'T EVEN NOTICE BECAUSE YOU'RE NOT PAYING ATTENTION BECAUSE YOU'RE SKIMMING, AREN'T YOU???  


#1. Use paragraphs. Lots of paragraphs! All the paragraphs your little heart desires!** White space in between paragraphs is known to make people read faster and therefore more efficiently(I don't remember where I read that but you can Google it if you don't trust my wisdom!) 

#2. Bold important sentences. BUT HOW DO YOU FIND THE IMPORTANT ONES? Isn't your whole blog post important? Common sense, my friend. I sometimes have a hard time deciding which lines to bold, but I always remind myself to choose sentences that are the most focused on my point. That way, when my readers are skimming, they can easily get the gist of what I'm saying by only reading the bold lines. 

#3. Add lists and bullet points when you can. HAHA SEE? I'M DOING IT RIGHT NOW. (So sneaky.) Lists break up the regular styling of your text and therefore make the reader's brain say "Ooh! Something new and shiny!" It sparks intrigue and it keeps them reading. Sounds simple, right? MAKE A LIST EVEN IF YOU HAVE NOTHING TO MAKE A LIST ABOUT.  

Skimable content is PARAMOUNT. If readers have a hard time skimming your blog posts, you're going to get less pageviews, comments, and friends.*** 

*please read that in a thick Belgian accent 
**now I am not, in any way, suggesting that your heart is little or has less capacity than what is expected of the average heart. I MYSELF HAVE A VERY LITTLE, UNAPPRECIATIVE, COLD HEART AND IT'S THE ONLY HEART I HAVE EXPERIENCED so 
***JUST KIDDINGGGGG maybe you're one of those amazing people I don't understand and you actually have friends IN REAL LIFE !! 




Maybe this is a no-brainer, but BLOG POSTS ARE NOT BOOKSHowever! You can get away with quite a bit of rambling, and I know from experience. BECAUSE I RAMBLE A LOT. Most of my blog posts are 1,000-2,000 words long. Which isn't necessarily a quick read. And maybe this isn't your problem – maybe you have a hard time writing ANYTHING AT ALL, in which case you can move onto #4. But if you're like me and CAN'T SHUT UP, it might be a good idea to make it easier for your audience to read your posts. 

STYLING CHANGES EVERYTHING! You'd be amazed how much you can trick a person into reading if you style your posts in an interesting and engaging way. THERE ARE NO RULES, but let's talk about a few things you can do to implement this into your blog posts. 


What is the best way to style your posts so that people want to keep reading? WELL, IDK. Honestly, I don't think there is a right or wrong way – but here's a few things I use to break up my blog posts: 

  • Photos (usually from here or here < you're welcome) 
  • GIFs (but not too many because VISUAL OVERLOAd) 
  • Borders/dividers (I got mine from Etsy) 
  • Titles (especially in list posts like this!) 
  • Small interruptions about waffles (always a good idea) 

GET CREATIVE! There are loads of different ways to break up your posts and keep the theme alive but also keep things visually pleasing for your reader.  



Changing up the font sizes can also help keep your reader engaged. Because you seem like you have something important to say. Just like bolding text, making fonts large or small can emphasize your point. And if you use larger fonts for your most important sentences, that's another great way to help skimmers skim. They can easily get the gist of what you're saying by simply reading the large text. And speaking of visual engagement... 


WHO CARES IF YOUR CONTENT IS GOOD? People are attracted to how it looks. This theory proves itself more often than you might think. Mediocre content? Sure. Bad grammar? Whatever. Ugly blog? NOPE NOPE NOPE I AM LEAVING I AM GONE GOODBYE.  


Humans are very quick to engage with something aesthetically pleasing, even if it makes no logical sense.* WHICH IS ACTUALLY REALLY GOOD NEWS. Because that means you don't have to worry about having Amazing Content™ – just write the best you can. The aesthetics will redeem any of your shortcomings. But how do you make something "aesthetically pleasing?" HERE'S THE TOP SECRET SOLUTION: find what pleases you! There is no right or wrong when it comes to aesthetics. EVERYONE HAS THEIR OWN LOOK. Just keep an eye out for the things that you respond to like "oooh that's so pretty!" Chances are you can copy that same look and maintain an aesthetic that pleases both you AND your audience. 

*case study: Urban Outfitters 


I WAS AMAZED BY HOW MUCH THIS HELPED MY RESPONSE RATE. Before I closed posts with questions (see an example below!) I wouldn't get many comments at all. Now I get way more comments on my blog posts – why? BECAUSE I'M STARTING A CONVERSATION. And it's not just about "more engagement" for me. I GENUINELY WANT TO TALK TO YOU. I see my blog posts as discussions more than anything else. That's why it totally brightens my day when you leave a comment on my posts! I WANT TO TALK TO YOU. PLEASE LET'S TALK. I HAVE NO REAL-LIFE FRIENDS. (Although I have no idea why???) 


This is another great way to help skimmers understand what your blog post is about! Ask questions related to what you talked about. As a person who reads and comments on a lot of blogs, I can relate to that fear of saying the wrong thing in your comment because YOU SKIMMED PAST SOMETHING IMPORTANT. Like maybe the blogger is talking about how their dog died and you comment with "sounds like you had a great summer!" HAhahahaHAHA NOPE. I need a little bit of help with writing comments. Ask me a question! And then I'll reply. And then we'll have something to talk about! AND THEN WE'LL BE FRIENDS. *fist bump* Brilliant. 


What are some things that YOU do to make your content more readable? Add to this list!! Are you a Devoted Reader™ or a Skimmer™? I'M A BIT OF BOTH AND IT DEPENDS ON WHO I'M SUPER LOYAL TO MUAHAHA. Are you a blogger? Drop your link in the comments and I'll come tackle you with waffles! 

rock on, 
abbiee 

 ... 


43 comments

  1. Dude, these are all solid tips! It's the worst thing to stumble upon a blog that has posts that are just one big block of text...it's like, MY EYES! I would say I'm more of a Devoted Reader but I have been known to skim on occasion, usually when there are too many blogs to read and not enough time in the day, haha. Cool post! <3

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    1. EEEP THANK YOU ERIN. <3 so happy you liked this post! I know right?? I FEEL YA. I definitely have a hard time reading all the blogs. THERE ARE SO MANY I WANT TO READ BUT LIKE YOU SAID NOT ENOUGH TIME *sobs into a pillow* thank you so much for reading, dude!! ;)

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  2. oo, I second Erin's comment ... great tips (especially about asking questions at the end of posts!) I definitely noticed a difference in my comment rate once I started doing that, too! Sometimes when bloggers don't ask questions, I almost wonder if they WANT comments ... like, is this a personal journal blog and you don't want input from stranger Olivia?? idk ... questions always, always help :)

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    1. YES!! EXACTLY. That's a really good point. I sometimes feel like that too...like do you even want my opinion haha or should I just....go.... *slowly backs away* xD QUESTIONS ARE ALWAYS A GOOD IDEA. <3 so glad you liked this post!

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  3. I need to work on how my blog posts look, although I have gotten past the awful blocks of texts all the same font size, so yay? I need to buy graphics still.

    Thanks for this post, it was super helpful!

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    1. EEEP I'M SO GLAD YOU FOUND THIS POST HELPFUL. <3 thank you for reading!

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  4. Wow, this was so hilarious. *cracks up* *gasps for breath* I know, I know, this was a serious blog post (lol) about helping content, but STILL *cracks up again* It was halaaarious!!! Thanks for those tips, I AM a blogger but it's private so I would need your email to invite you. ;D
    I loved these knacks, they will totally help me! Also, I already have one in mind that you mentioned for me to use immediately: asking questions at the end of posts. *muahahahahaha*
    I usually like to try starting each new paragraph with something funny or captivating. I know, super amateur right?

    Brilliant post,
    Amelia xxx
    <3

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    1. I'M SO GLAD THIS POST MADE YOU LAUGH <3333 that seriously means so much to me!! xD oooh sweet! I'd love to check out your blog! (My email is abbieemusic@gmail.com) I'm so happy this post inspired you!! Asking questions is seriously one of those things that immediately helps. *high fives* DO IT BRO. thank you for reading!

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  5. TRUUUUUUE. Asking questions at the bottom of posts is sO IMPORTANT.

    Each point is something I used to do wrong, and then I figured out that I should probably change it. XD

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    1. *HIGH FIVES* YOU KNOW WHAT'S UP <3

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  6. THIS IS AMAZING. SO TRUE. I love you so much, you are my queen.
    Honestly, I've been trying to working on making my blog more "readable" but I RAMBLE SO MUCH. I love talking, and I don't always like making new paragraphs all the time. BUT ARGH. It's so hard.
    THANK YOU ABBIEE *throws oreos your way*

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    1. *devours oreos* THANK YOU SO MUCH JASMINE GRACE THIS COMMENT BRIGHTENED MY DAY. :'''') *hugs you* I can definitely relate to the struggle of rambling too much!! After all, my blog used to be called "crazy rants" and it lived up to its name, too. xD Thank you so much for reading, dear!!

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  7. LOVE IT ALL! These are really good tips. Also, your sense of humor is the greatest x)

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    1. AJDKLAJSDKLJ THANK YOU ABBY <3333 YOU'RE THE GREATEST

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  8. Thanks for the tips!!! I will totally have to use some. XD Thanks again!!!

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    1. I'm so happy you found this post helpful!! <333 thank you for reading, Chloe!

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  9. WOW great great tips abbiee!!!!!

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  10. Awesome tips Abbie! Honestly I'm really bad at a lot of this stuff but I'm going to try to be more consistent about it in the future. :)

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    1. NABILA YOUR BLOG GETS MORE AND MORE AWESOME EACH TIME I VISIT <333 thank you so much for reading!! I'm so happy you liked this post. :')

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  11. This has been said before, BUT HOW ARE YOU SO BRILLIANT!?!?!

    Seriously though, I was nodding the entire time I was reading this; EVERYTHING YOU SAID IS JUST SO HELPFUL, thanks a million for sharing it. :)

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    1. AKJLDJSLKJDLKJA GAH THANK YOU SO MUCH YOU ARE TOO KIND. <3333 I'm so glad you found this post helpful!! eeeeep thank you so much for reading, Éowyn! :D

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  12. Awesome tips!! These are so helpful!!!

    I am both devoted reader + a skimmer

    xx Bubbles

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    1. SAME. *high fives* I'm so glad you enjoyed this post! :)

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  13. This was so helpful. I am very guilty of skimming... But I love when people bold things so I know what to read. Unless they bold half of the page, then I end up not even reading the post at all. #bad

    ~ Pip

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    1. HAHA VERY TRUE. But yes omg it's so much easier to skim when some of the text is bold!! YOU KNOW WHAT'S UP *high fives* thank you for reading, girl!! :D

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  14. these are really helpful tips... sometimes i skim, sometimes i read. depends if i'm concentrating or not. :)
    oh, and waffles are great.

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    1. I FEEL YA. *nod nod* same here xD WAFFLES ARE AWESOME. *gives you waffles* thanks so much for reading!

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  15. Adding bullet points and ending with questions have helped my blog interaction rate SO much! And wait, you got your borders/dividers from Etsy? I've always thought they were so cute, but I didn't know you could buy that kind of stuff on Etsy. o.o

    Hailey
    www.haileyhudson.wordpress.com

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    1. YAAAAAS! *high fives* It's SO SO HELPFUL gosh. And I didn't know that you could buy clip art and such from Easy either until recently! It's SO NICE because it's much less expensive than all these graphic arts websites and there's lots of quality stuff! ^.^ Thank you so much for reading, Hailey!

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  16. GIRL... I needed this! I'm seriously considering starting a new... let's call it project for the time being... pretty soon, and I'm being a nitpicky bean. Your posts are such gold. FOR YOUR POSTS I AM A DEDICATED READER AND NOT A SKIMMER. Also, I don't think I've read a post of yours without waffles, so I'm pretty sure that's key to being a successful blogger. Keep it up, love!

    xoxo
    Lizzy

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    1. AAAAAH *CASUALLY SCREAMING* So excited for your new "project"!!!! And SLJFSLKJDAL MY MIND IS BLOWN HAHA YOU ARE TOO NICE TO ME *hugs you forever* I'm so glad my posts inspire you...that literally means so much to me. :'''') WAFFLES ARE DEFINITELY ONE OF MY SECRETS TO SUCCESS. *adjusts cool shades* muahaha. THANK YOU FOR READING, DEAR!

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  17. UM YES. YES. YES.
    THIS IS EXACTLY WHAT I NEEDED THE ONLY THING NOW IS TO ACTUALLY PUT OUT EFFORT TO DO THIS ON MY BLOG LIKE HOOOOWWWWWWWWWW.
    AND NOOOO.
    But WAFFLES!!!!

    I am also a bit of both. I usually skim the post and if it's interesting or has fantastic graphics and such I bookmark it and read it in depth later. IF I REMEMBER.
    I should be better about keeping up on blogs but just... um... yeah.
    BUT THIS.

    thanks SOOO much for this post!!!!!! #lifesaver because I am way behind on blog posts and maybe if I follow this things my darling followers will forgive me for taking FOREEVER

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    1. AAAH THANK YOU ESTHER I'M SO GLAD YOU LIKED THIS POST! :D gosh yes I can definitely relate to the struggle of wanting to read all the blog posts but then forgetting about them later *nervous laughter* EEEP THANK YOU FOR READING DEAR <333 you're the best!

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  18. Lots of good advice here. Now if I only stop being blog lazy and take the time to take it :P I'm a doggedly faithful reader. I really don't skim or pay much attention to the title, but I guess I'm one of the few and weird. I look for poetry of words or relatability.

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    1. Thank you, Meghan!! So glad you liked this post! :D *HUGS AND WAFFLES* Mmmm yes I feel about the title, too. A lot of times I'll read a blog post regardless of the title. *nod nod* YOU'RE THE BOMB.

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  19. YES QUEEN. I almost typed yes Ween which makes no sense unless you've suddenly,and hopefully legally, changed your name to Weenie. Wow, I've lost you on my comment haven't I--I'M SO SORRY. Awkward. NO BUT REALLY THIS IS ALL GREAT ADVICE 10/10 I WILL NEED TO REMIND MYSELF OF 98% OF THIS IN THE FUTURE. Especially the rambling. Who let me out of my cage to ramble my way through life?! Ugh!

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    1. HAHAHAHA I WAS LAUGHING OUT LOUD READING YOUR COMMENT. Welcome, Jessica! *gives you lots of waffles* I can also definitely relate to rambling. YOU'RE NOT ALONE! *hugs* I'm so glad you liked this post! Thank you for reading, dude. :')

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  20. THESE ARE SUCH GREAT TIPS OH MY GOSH. I honestly have a mental list of which blogs I skim and which ones I read 100%. (HINT: YOURS IS IN THE SECOND CATEGORY) Seriously though, these tips are super helpful!!! I'll definitely have to make sure I'm putting them into use on my blog. :) YOU'RE THE BEST, ABBIE!! <3

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    1. I HAVE A MENTAL LIST LIKE THAT TOO GA <333 haha thank you so much omg :'''') I AM HONORED TO BE WORTH YOUR TIME *hugs and waffles* um no yOU ARE THE BEST !!!!

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  21. YES TO ALL OF THIS. This is so so important when it comes to blogging. I read some great posts but then...they're so haaard to read because they're like 4989 words of BLOCK TEXT and no bold or font-size variations and...wow my eyes just glazed over and I fell in the Nile. It's awkward. Not recommendable.

    So all the eyes for breaking up the page + adding in shiny visuals + making sure there's room for discussion!

    I also try to only have a gif with big GAPS in between because I can't focus on text when gifs are flashing at me.😂 So I have to have room to scroll down so I can keep reading. So I try to space out my gifs enough so you can have a whole screen's scroll-worthy-section to give your eyes a break. If that makes sense.😂

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    1. YAAAAS OMG. The eye strain is real :'''') And I totally know what you mean about gifs! I DO THE SAME THING. When I'm reading blogs it's like...I CANNOT READ AND HAVE SOMETHING MOVING ON A LOOP IN THE CORNER OF MY EYE xD it's a struggle. So yes your blog is like one of the most readable blogs in the history of ever so you know what's up <33333 THANK YOU FOR READING CAIT!!

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  22. I LOVE this post and I completely agree with everything! Especially asking comments which totally improved the response rate for me as well!

    (Iridescence from https://lightuptheshiningnightstars.wordpress.com )

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kind words are like raindrops on the desert. they make me bloom with happiness, as absolutely cliche and cheesy as that sounds. even if it's just a simple alt+3 i will heart you for it. so, go ahead! MAKE MY DAY. literally.