What Is BRANDING? How To Create Your Unmistakable LOOK And Be Instantly Recognized ANYWHERE



In the world of the internet, "branding" is a term often thrown around like confetti – but what does it actually mean? To me, branding is the certain LOOK that a person, blog, or product has which makes it recognizable almost anywhere. Have you ever seen an ad for something and before the company name or product is revealed you just KNOW what it's an ad for? That's good branding, right there. 

But why is branding important? And how do we brand ourselves so that we actually stand out in a crowd of people who are super similar? To answer the first question, branding is important because – if done right – it makes you recognizable. The people who don't follow you yet might see your stuff circulating on social media, but they won't usually recognize it as "HEY THAT'S SO-AND-SO" unless you have some kind of branding going on.  

It works with geographical places, too – like Paris, for instance. What do you think of when you think of Paris? The Eiffel Tower, languages you don't understand*, old paintings, and butter. < THAT'S THE BRANDING OF PARIS. You see where this is going, don't you? 

Branding mostly consists of BUT IS CERTAINLY NOT LIMITED TO: color schemes, font choices, styles, taglines, and mascots. All five of these things combine to create a specific aesthetic – YOUR aesthetic. And once you've nailed that particular look, all you need to do is stay consistent. In this post, I'm going to go over each of these four things and we're going to figure out how to build a brand that is fresh, clear, and uniquely YOU. Let's go! 

*assuming, of course, you don't speak French. I clearly only speak Formyself. ;) 



CHOOSE YOUR COLOR SCHEME 



I'm listing color scheme first because IT IS SO IMPORTANT. Humans are super visual creatures and we associate things with colors more than we realize. For the past few months, I've been trying to stick to a specific color scheme (teal blue, coral pink, and gray) and I think it has HUGELY IMPACTED my chances of being recognized from a distance.  

Take a look at my Bloglovin' feed below. The last dozen posts on my blog follow this color scheme and therefore make it easier to spot my content among other posts from other blogs. 


NOT TO SING MY OWN PRAISES* but this is a really good idea! Even though it might seem boring to make all your graphics look very similar, your readers will thank you** for it. Why? Because they will recognize your posts from a distance. They'll see your graphics and be like "OH! THAT'S SO-AND-SO." Just think of it this way: if for some reason a person couldn't see ANYTHING but your graphic – no helpful text to tell them WHO posted this – would they be able to recognize it?  

But this doesn't just apply to images. It applies to literally anything you want. Your blog posts, too. Why not incorporate some color there? Insert images or dividers throughout your post that reflect your color scheme (ex: my teal watercolor dividers! hahaha NOT TO KEEP TALKING ABOUT MYSELF tho.) Color is one of the quickest and easiest ways to recognize a brand. And the best part is: there are NO RULES. What are your favorite colors? Pick two or three that you won't get tired of. And then, the most important thing: STICK WITH IT. 

Another blogger I know who is totally KILLIN' IT with color scheme is Mackenzie from Paper Pizza. (In fact, her whole branding game is epic!) If you aren't familiar with her blog, what is wrong with you take a look at the screenshot below. Her color scheme is clearly yellow, with some peachy pink and mint green accents. It ties everything together and makes the space look clean and professional LIKE THAT. *snaps fingers* 


*but you're totally used to it by now because WHAT ELSE DO I DO AROUND HERE 
**I MEAN THEY PROBABLY WON'T ACTUALLY THANK YOU because they won't even notice what little psychological game you're playing behind their backs muahahaha !! 



PICK THE PERFECT FONT

There are no rules here, either. Except in the case of Comic Sans MS. For the sake of the world, your mother, and your second-cousin's goldfish, PLEASE DO NOT USE COMIC SANS MS. Explore and have fun, but try not to pick fonts that will go out of style. How do you predict what will go out of style? HAHA. YOU CAN'T. But timeless fonts (like anything serif or sans serif) are always good choices. Think: EASY TO READ FROM A DISTANCE. 

For an example of good font choice, I want to shoutout Rosie from Self Known. Not only is her branding on point, but her font choice is super rad, too. It's consistent, clear, and easy to read from a distance.  



Remember the reason why fonts exist: chiefly to make you READ THE WORDS. They can be pretty, but they ultimately have to be readable. This is why I've basically stopped using brush fonts. Not because they aren't pretty (ON THE CONTRARY) but because it's hard to read a brush font, especially from a distance. All caps sans serif is more my jam, now.* Pairing font with color is like killing two birds with one stone. Which is actually a rather stupid analogy when you think about it. Like bro I have NEVER seen a bird dumb enough to just sit there and be pummeled by a flying rock. Never mind TWO BIRDS in the same exact vicinity. Unless I'm totally misunderstanding this idiom? In which case, please enlighten me. I'd like to know the truth. OKAY MOVING RIGHT ALONG. 

*WHEN IS ALL CAPS EVER NOT MY JAM?? THAT'S WHAT I WANT TO KNOW, RODNEY.


DISCOVER YOUR STYLE 

AGAIN, NO RULES.* But this one might take a little longer than picking your colors and fonts. Because style is often developed, not chosen. It's something that you happen to be. Of course, you CAN choose it if you want. You can adapt to any style you dream up, if that floats your boat. But I prefer to follow my heart on stuff like this.

What exactly do I mean when I say "style"? ANYTHING, REALLY. As a blogger, I would describe my style as:  

  • Optimistic 
  • Fun 
  • Inspiring 
  • ALL CAPS 
  • Footnotes 
  • Trademark Signs 
  • Ridiculously friendly (I totally am, right?) 
  • Unschooled (in the best possible way) 
  • Multitalented 
  • FREE-SPIRITED NUTJOB 

Your style, essentially, is what sets you apart from others. You don't have to be TOTALLY DIFFERENT in every single regard. I mean, look at all the things I just listed! I know bloggers who have at least one of those traits. But I don't know another blogger who has ALL TEN of them. That's me. Hi! 

What makes you unique is the combination of things – because the whole is greater than the sum of its parts. Think about any book you've ever read. Was there at least ONE element in the book that you've also read in another book? YES. Why? BECAUSE EVERYTHING HAS BEEN DONE BEFORE. But nobody is going to do your thing the same way you would.  

Let's take, for example, Kate from The Goodness Revolt. (Go follow her if you don't already!) I would describe her style as: golden, faded, poetry, inspiring, nostalgic, fiery, graceful, authentic, gritty, faithful. < SEE IT DOESN'T EVEN HAVE TO MAKE GRAMMATICAL SENSE. You need only to look at her Instagram grid to understand what I mean about Kate:  




So this is how you discover your style: notice what you already do, and mix up all those traits into a beautiful soup to then serve your followers. Even if they steal the recipe for your soup and start serving it on their blog, too – DON'T BE DISCOURAGED. Be honored that someone thought you were epic enough to copy! And don't worry about your uniqueness being stolen. Because guess what? IT CAN'T BE. Nobody else is you except for YOU. 

*at this point I think it has become pretty obvious that I endorse rules roughly 0% of the time 

FIND YOUR MASCOTS 

Here's where the fun part comes in! THE MASCOTS. No, I'm not talking about a giant stuffed animal suit that someone wears while they run around and shout your name from the rooftops – although that's NOT A BAD IDEA?? I'm talking about anything that isn't YOU... but that makes people think of you. It can be a place, a season, a food, a drink, an inanimate object...ANYTHING. YOU CHOOSE. 

If you've been here on my blog for any amount of time, you probably know: my mascot is WAFFLES. In fact, I've been so closely associated with waffles that sometimes people literally mistake me for a waffle. THEY POUR MAPLE SYRUP ON ME AND ATTEMPT TO EAT ME FOR BREAKFAST. Well, not quite – but I have been properly crowned the Waffle Queen™ and I can't even tell you how many people have sent me jokes and memes about waffles because THEY THOUGHT OF ME WHEN THEY SAW IT. Not to keep talking about myself, or anything...

BASICALLY EVERYONE @ ME
This is just another great way to stick around in someone's mind and life. If there's an ordinary thing in THEIR life that reminds them of YOU...well then you just became a lot more connected. AND YOU DIDN'T EVEN HAVE TO TRY. All you did was have fun with your mascot(s) of choice.  

I know quite a few bloggers who have mascots and it really helps to remember them and connect with them. For instance, I think of Mackenzie whenever I eat pizza! I think of Kate whenever I drink coffee! (which is never but that's beside the point.) My point is this: if your mascot is a part of someone else's life, it will remind them of you. And then they feel like YOU'RE THEIR LITERAL FRIEND. It works like magic. 



CREATE AN EPIC TAGLINE  


Taglines aren't what you think. Taglines can singlehandedly reach through the screen of your computer, grab a potential reader by the throat, and pull them into your world where yOU ARE NOW MAGICALLY BEST FRIENDS. Why? Because taglines are supposed to cut right to the chase and deliver the definition of WHO YOU ARE AND WHAT YOU DO in one punchy sentence.  

I recently read a super awesome article about writing your tagline and here's how they summed it up: imagine you're introducing yourself to someone for the first time. What do you say when they ask you, "What do you do?" Most people would simply reply with... what they do. But HOW BORING, right? "I'm a blogger." Okay, so are lots of people. What makes you different? Instead of answering that boring question "What to you do?" Try answering these questions instead: 

  • What sets you apart? 
  • How do you help others? 
  • Who do you help? 
  • Why do you do what you do? 

Once you've answered those four questions, scramble around your replies until they become a coherent introduction. One or two sentences is ideal. I sat down a few weeks ago and answered these questions myself. Here's the tagline I came up with, which you can now find on my new and improved about page: 

My name is Abbie Emmons and I help creative, multi-talented 
people chase their dreams by making a living doing 
something they love. This blog focuses on inspiration, 
productivity, and the tools you will need to be a free spirit in 
world that wants to put you in a box. 

A tagline is, essentially, a way to introduce yourself to a total stranger in one or two sentences. By telling them why you do your thing and who you help by doing your thing, you connect with your reader on a new level. You aren't just a profession – you're a person! You have a purpose and a passion behind what you do. So let that show. Let that be the conversation starter.  



SO... NOW WHAT? 

GO FORTH AND BUILD YOUR BRAND, OF COURSE! What are you waiting for?? You have all the tools. Of course, you can always find new ways to make your blog more recognizable in the crowd of similarities, but just the five things I talked about in this post will kickstart your branding adventures in AMAZING ways. Give it a try! AND FOR GOODNESS SAKE, HAVE FUN.  

TALK, BRO

What do you think? Let's talk about branding! Do you have a color scheme? If not, what would your color scheme be?? Do you have a mascot? (waffles are taken just fyiWhat about a tagline? How would you describe YOUR style? Let's chat in the comments! 

rock on, 
abbiee 


 ... 


64 comments

  1. Awesome post! I love this! I think my branding is okay, but now I have more tips to do better. My color scheme is white, peach, and tealish blue. (Peach and blue are my favorite colors!) As for a mascot, I talk about two things a lot and that's peach slushies (or slushies in general) and dragons because I'm obsessed with Toothless. XD

    Thank you for this wonderful post. I'm going to work on my branding a bit. :D

    ~Ivie
    iviewrites.blogspot.com
    <3

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    1. EEEP I'M SO HAPPY YOU LIKED THIS POST, IVIE! <3 Your color scheme is = ON POINT. *insert all the heart eye emojis* oooh yes Toothless is awesome ;) AND DRAGONS IN GENERAL KALJDSKF also I really want a peach slushie now omg ^.^ Thank you so much for reading!

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  2. You are not only the Waffle Queen but you are the Queen of Branding!! Love this post...can I hire you?

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    1. SORRY SIR MY DAD HAS BOOKED LITERALLY ALL OF MY FREE TIME... ;) <3

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  3. Let me just say WHERE DO YOU GET YOUR BLOGGING SKILLS FROM?? I think this was one of my favorite posts I've read from you, Abbiee - and I don't even have a blog. xD Your style and aesthetics are so creative and amazing! Not to mention your footnotes and your blocks of caps. <-- those are my FAVORITES. xD

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    1. AW EMILY CAN I HUG YOU <3333 THIS COMMENT HAS BRIGHTENED MY DAY X10000 THANK YOU SO MUCH!! that seriously means so much to me wow :'''') *gives you all the waffles*

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  4. ABBIEEEE
    I haven't commented in forever (but I've still been reading all of your posts!!) so I'm here to say HELLO YOU WONDERFUL PERSON AND I LOVE THIS POST. I'm totally using these ideas once I get back to blogging because wow my blog was very sad and un-unique lol.

    BUT SERIOUSLY I LOVE THIS POST. ALSO I'VE SAID THIS MANY TIMES BEFORE BUT YOUR BLOG IS BEAUTIFUL HELP ME.

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    1. afkldkjsFKSLJAKS THANK YOU SARAH YOU'RE THE BEST <3333 *hugs* I'm so happy this post inspired you!! I seriously find this stuff so much fun. xD OMG ARE YOU KIDDING?? YOUR BLOG IS BEAUTIFUL!! but I'm super looking forward to what you have in store for us! will definitely be following along. ;) thank you so much for reading and for your kind words!!

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  5. I love it when you do posts about how to make our blogs better!!! Let's just say I really need it, lo. xP (Also, that Character Questionnaire has been SO AWESOME FOR ME THANK YOU SO MUCH.)
    I do have a color scheme, but I think I want to change it up a little. I think I might buy a layout from Etsy....was your layout purchased too??
    Okay bye I'm gonna go do everything you said. xD

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    1. Yay!! I'm so happy you enjoy these kinds of posts, Amelia Ruth! :') *hugs* and EEEP SO GLAD YOU LIKE THE CHARACTER QUESTIONNAIRE! That makes me so happy, omg. <3 yep, I got my layout from Etsy! they have some super cute ones on there, and a lot of them come with free installation, which is super helpful. :D ASDFGHJKL THANK YOU FOR READING DEAR!

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  6. These are such good tips! I need to work on branding, thank you. :)

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    1. EEEP I'M SO GLAD YOU LIKED THIS POST. <3 Thank you for reading, Gray! :)

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  7. AHH your blog posts are seriously perf! Loved this so much, Abbiee. Your tips are so helpful. :)

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    1. FLKJAKJD YOU'RE SO KIND THANK YOU <333 *hugs* I'm so glad you enjoyed this post!

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  8. Wow, this was really helpful, Abbie! I am the worst at this stuff, an artistic creative person with no sense of design, lol. These are mucho helpful.

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    1. I'm so glad you like this post, Emily! <3 AW I'M SURE THAT'S NOT TRUE.. you're brilliant! ;) thank you so much for reading!

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  9. This post was full to the top with things I need to do. I've mostly come up with a tagline, so hurrah for me in that regard. But I need to decide on a color scheme. I LOVE yours, and have been noticing it lately. But I really, don't have one at all. I also don't have a mascot, sort of lemons or ice cream. Anyway, this post was very helpful, thank you ever so much!

    ~ Ella Marie

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    1. EEEP THANK YOU ELLA MARIE! :) Your tagline is = ON POINT. <3 And your blog is absolutely beautiful so... *tosses confetti* I'm so happy this post inspired you! Thanks so much for reading!!

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  10. I 100% agree that a blog should have a brand or color scheme because it'd be easier for readers to recognize you.

    My blog used to have a very messy branding. Featured images and pinterestable images' fonts, colours & layout basically changes every post.

    It was not until last month, I changed everything to make my blog looks more professional. I used different colours of background, coded by category (like: pink for writing, blue for personal) for my featured images and create a pinterest template on Canva where I only need to change the image and title (it saves me so much time!)

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    1. Hey! I use Canva too! It is such a great tool to make pretty graphics!

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    2. High-five!

      Canva should be on every blogger's list. AND it's free to boot!

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    3. I REALLY NEED TO TRY USING CANVA. I usually use PicMonkey for all my graphic designing needs but I've heard so many good things about Canva! :) Your branding strategies sound SPOT ON! *high fives* by the way, what is your blog link? I'd love to follow along! <3 thank you so much for reading!

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  11. I GET FIRST COMMENT!!!! *cheers in the background*

    I love this post Abbiee! and I will definitely keep it for future reference. right now, i have a hard enough time doing posts, so we're saving the aesthetics for a time when i'm not so busy!

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    1. agh I think your comment got stuck in the queue or something!! sorry about that lol...I've been dealing with some spam lately so I had to switch over to moderating comments for a little while. ;) I'm so happy you liked this post, Clarissa! <3 eeeeep your kind words mean so much to me, thank you!

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  12. Oh my goodness! I've literally been working on branding my blog for a bit now and I am so happy you came out with this post! As of right now, my color scheme is purple or lilac with hints of black and white, but my biggest branding struggle is consistency. I definitely will use your tips to help me out!:)

    http://www.stayclassybyjazzy.com/

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    1. YAY I'M SO HAPPY YOU LIKED THIS POST, JASMINE <333 your blog is totally gorgeous!! I love the color scheme. ;) omg you are too kind *gives you all the waffles* thank you for reading!

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  13. Excellent post! I'd like to say I have two distinct fonts I always use together, but I haven't thought too much about the other parts of branding. Thanks for the tips! <3

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    1. Staying consistent with fonts is definitely super important!! ;) I'm so happy you like this post, thank you, Melissa! <3

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  14. Oh my goodness! When i read the title of this post, I knew that its just what I have needed for all of my blogging years. Which have not been THAT many. But anyway. *ahem*
    I am going to set out and do this. Thank you so much for this post! <3

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    1. Thank YOU, Kendra!! <3 I'm so happy this post inspired you! eeeeep this comment just brightened my day :') *hugs*

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  15. THIS IS THE MOST HELPFUL THING EVER OH MY FLIPPING GOSH.

    First off, I've loved watching you rock the branding game. You're so good at it and your consistency is A++++. Honestly don't know how you stay on top of everything so flawlessly, but you do.

    I've been wanting to redesign/rebrand my blog for AGES now, so this came at the perfect time! I'm totally tucking it away for when I finally get to hide with my laptop for a weekend and FIX ALL THE THINGS! <3<3<3

    Love you and your endless positivity, my friend. <3

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    1. AFDLJSKLJDLS THANK YOU SO MUCH GRACE ANNE YOU ARE ALWAYS SO KIND AND INSPIRING AND LIKE A RAY OF SUNSHINE IN MY LIFE <3 *so many hugs* eeeep I know whatever you do with your blog will be 10000% FABULOUS ^.^ I'm so glad you liked this post! LOVE YOU SO MUCH <3333

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  16. I've been thinking about branding for a while. Hopefully, I'm able to stick to a certain brand someday!

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    1. It's super fun! :) thank you so much for reading, Grace!

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  17. Okay first I want to say: THANK YOU SO MUCH FOR THIS POST. Branding is THE thing that makes your internet presence stick with people. This post made me realize all the little holes I have in my brand - a sign I need to work on it, ha.

    The thing with branding, too, is that you admire it subconsciously wherever you go. Even if I don't particularly "like" the colors or style someone chooses for their brand, I am still attracted to it because it's cohesive and it flows so much that my brain is kind of tricked into liking it.

    I love woodsy colors - that would be my ideal color scheme, but alas it hasn't happened that way. At the moment, my brand has a lot of teal, white, and brown in it. Which is fine - it looks pretty. I need to work on a font combination + mascot. Oh, and put my style into words too. Ah, the things I have to fix.

    Branding shouldn't be stressful, either It should be a reflection of your personality, projected into the internet world - in short, BE REAL.

    Quick question about mascot: what if you've pick something that you want people to associate with you / your blog / etc, but people associate you with a totally different thing? Should you ask people, and just mold your brand to fit that…or something else? It might be because of poor branding in the first place - people weren't clear of your vision, and so whatever about you was dominate at the time has become your "mascot". Curious what your thoughts are on this.

    I hope this comment isn't "blog post" length, but branding is a big topic so I had to cover it all. lol.

    cheers.
    k.
    p.s. also, your about page is just….fabulous. It's inspiring me to redo mine.

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    1. SKLFJSALKDJ I'M SO HAPPY YOU LIKE THIS POST!! Your branding is sooo good, Keira. I am totally in love with your new blog!! <3 you're just so artistic and talented. *fist bump* and YESSS I totally know what you mean about being attracted to branding even if you don't like it. IT'S LIKE...THE PSYCHOLOGY IS STRONG HAHAHA xD I definitely get woodsy vibes from your blog! And your Pinterest omg...your Pinterest is goals. <3

      "Branding shouldn't be stressful, either. It should be a reflection of your personality, projected into the internet world - in short, BE REAL." <<< PREACHHHHH! That is so true... your brand should just come out naturally. That's kind of how I've felt about my Instagram, too. for a while I wondered if I should do that "bright white flatlay blogger" look but then I was like "YOU KNOW WHAT I'M JUST GONNA DO WHAT MAKES ME HAPPY" which is seasons. I love doing seasonal themes! So that's what I decided to stick with. :) WOW RANTING HAHA idk how I even got off on that topic. MOVING ALONG...

      Oooh that's a good question about mascots! You could definitely ask your followers that; what reminds them of you. That might be a good idea if you're not sure what to use as your mascot! Or just go with something that you love <3 (side note: some of the aesthetics that come to mind when I think of you/your blog: art galleries, woodland animals, golden hour, indie free spirit vibes. < NOT SURE IF THAT SPARKS ANY IDEAS BUT IT JUST HAD TO BE SAID)

      I LOVE YOUR COMMENTS THEY ALWAYS BRIGHTEN MY DAY <3 thank you, Keira!! I'm so glad this post inspired you! :D and eeeep so glad you like my new about page!

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    2. You're the best, Abbiee. *sends hugs*

      It seems to me that what people associate with a brand should be something that flows naturally from the person behind the brand - a compilation of their blog, social media, style of writing, etc…So the trick is - make the brand cohesive and the people will understand your mission (in so many words). But I'll definitely be asking my followers about it - sometimes in the future, when we're all acquainted and such.

      Ooohhhh, you are reading my mind. Those aesthetics are RIGHT ON (you must have been looking at my Pinterest *squints suspiciously*) It helps so much to have another person confirm what I'm already thinking in my head - THANK YOU.

      *runs off to make a branding list*
      k.

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    3. HEHE YES I'M OBSESSED WITH YOUR PINTEREST <333 you're right on, about the branding! I can't wait to see your beautiful blog grow and the awesome content you have in store for us!! *MANY HUGS*

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  18. gaaahhh hot dang this whole thing is brilliant just like YOUUUUU <3 xoxox

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    1. LOVE YOU SO MUCH BRO <3333

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  19. Ooooooooh!! These ideas are brilliant and I can't wait to work on this when I make my new site!!!

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    1. EEEP SO HAPPY YOU LIKED THIS POST! <3 Thank you, Kate Marie! :)

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  20. *blushes because someone famous mentioned me in their blog post*

    [i lurve this by the way. AND NOT BECAUSE YOU MENTIONED ME. because these are great tips that i sooooo need to put into practice. thank you for sharing awesomeness!!]

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    1. OHMYGOSH AKFLASDJAKSJ <333 UM YOU ARE AWESOME ROSIE AND YOUR BRANDING IS ON POINT!! *so many hugs* thank you, girl!

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  21. What is Abbie is more the question. You're so professional with this blogging thing, and yet you keep a friendly and real and and comfy kind of vibe. I can see you put a lot of effort into it all! How many hours a week would you put into blogging roughly?

    Thanks for all the helpful points in this post. I have so much to learn. I think the biggest problem I have is I don't have favourite colours, or favourite things to use as a mascot, etc. I know the importance of having consistency, but I hesitate to begin because I kind of don't know what's me, and obviously I want my blog to be a somewhat accurate portrayal of who I am. Do you have any advice?

    Whew! I feel like I just dumped a lot. I guess the moral is to keep on keeping on, and be grateful for fabulous advice like this post. xx

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    1. AFLJFKJASL YOU'RE THE KINDEST HUMAN EVER <333 thank you so much!! your comment totally just brightened my day wow :') *hugs you* I definitely spend a lot of time on each post. I usually write a blog post on Friday (because I like to wait until the last minute to do things EVEN THOUGH I HATE DOING THAT HAHA xD) and it will take me all day Friday to write and format the post, add pictures and gifs, then copy/paste the whole thing into MailChimp to send as an email at the same time. SO YES HAHA IT'S A LOT OF WORK BUT I REALLY ENJOY IT <33

      I'm so happy you found this post helpful! I definitely get where you're coming from...and I totally think that your blog/brand should be an expression of yourself, whatever that means to you. :) Also I think that blogging is a growing process. I've been blogging for 8 years now and I'm just starting to understand new things about myself and the world and blogging and everything. :D SO YES HAHA idk if that's helpful but just some thoughts!!

      THANK YOU SO MUCH FOR READING <333 you're right on and you're a SUPERNOVA STAR, Jessica!

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  22. this was so so helpful! thanks!

    Hailey
    www.haileyhudson.wordpress.com

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    1. I'M SO GLAD <33 YOU ARE WELCOME

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  23. I really wish I had more time to spend on blogging and everything it entails. The knitty gritty gets complicated.

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    1. So true!!! It does take a lot of time. :) But it can also be super fun, sometimes! <3

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  24. THIS IS SO COMPLICATED AND TECHY AHHHH OH NOOO *covers eyes* Also I did not even CONSIDER that instagram posts have to have a colour scheme?!?!? Help I am such a newbie oh dear :p my boyfriend likes to joke that I'm an 80 year old lady inside my head and WOW IS HE EVER RIGHT.

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    1. AW <33333 YOU ARE LOVELY AND INSPIRING IN EVERY RESPECT OLIVIA!!! HAVE NO DOUBT!! *hugs* this is just me being a blogging geek xD also Instagram can totally be whatever you want it to be! Confession: I can get a little OCD with Instagram so I've been forcing myself to not overthink it!! AHHAHAA *nervous laughter* THANK YOU FOR READING LOVE YOU DUDE <3333

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  25. Abbie! What a lovely post! I love reading your posts because it's so you; you do such a good job of emanating Abbie energy by the way you write and edit your posts and decorate them and such. XD

    This is something I definitely struggle with because my blog is so broad. It's hard to find cohesiveness.
    I really want/need to brand it all up and find a color scheme, font, etc. Those things shouldn't be too bad.....But what do you think I should do about the broadness of my topics? I was thinking of doing certain type of posts on certain days.....but some of my posts barely get any views. I find that posts about minimalism get more views, but I don't only want to write about that. What's your professional advice? :D ~Kamryn Rika

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    1. OH MY GOODNESS THIS COMMENT JUST BRIGHTENED MY DAY X100000 <3 Thank you, Kamryn! that is like the best compliment ever wow :'''') *hugs and waffles* oooh yes I totally get where you're coming from, and I'M ALL FOR IT!! *fist bump* don't put yourself in a box! I like to write about a wide range of topics, too....I've tried sticking to just one thing in the past and UGH IT'S SO BORING. So yes, my advice would be to keep on writing about what you love! Perhaps find a way to make your posts (whatever the topic may be) more about the reader, or helping the reader in a certain place where they might be struggling. I CAN'T FIND YOUR BLOG LINK SO I'M SORRY IF THIS IS LOUSY ADVICE because I have no idea what you post about but GIRL, KEEP DOING WHAT YOU LOVE. CHASE YO DREAMS. <3 And that's a good idea, to do certain posts on certain days! :) Please drop me a link to your blog because I would love to follow! *hugs* thank you for reading!

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  26. Loooooove this post!!

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  27. *MASHES BOOKMARK BUTTON*

    Your branding is super distinctive, Abbie, and I can definitely recognize it from across the...internet, I suppose. I haven't done any work on my branding (or my blog, for that matter) for several months (#oops), but I will definitely keep these things in mind when I go back to it!

    (also 110% agree that your blog is motivational and inspiring and ALL THE THINGS™ HOW THE GENUINE HECK DO YOU MANAGE TO KEEP UP WITH A BLOG AND YOUTUBE AND WRITING AND SOCIAL MEDIA (your IG feed recently, btw, #goalsssss) AND *ALL THE THINGS* anyways....)

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    1. HANNE YOU JUST PUT A HUGE SMILE ON MY FACE THANK YOU SO MUCH <33333 *tackles you with all the hugs* I'm so happy you liked this post!! and that you recognize my brand omg :') MY MISSION IS ACCOMPLISHED. omg it's definitely hard sometimes to keep up with everything *nervous laughter* bUT SO WORTH IT AND I ACTUALLY REALLY ENJOY IT <3 plus getting comments like this always encourages me to keep going!! THANK YOU SO MUCH GIRL. ;)

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  28. To be honest, I just learned so much from this post and it made me realize how much I didn't know about branding... lolol

    *insert incoherent sobbing here* TH-THE FACT THAT YOU MENTIONED ME NOT ONCE BUT TWICE... *pounds fist to chest then makes peace sign* YOU DAH BOMB DOT COM MAH WAFFLE EATING FRIEND.

    But seriously. I'm so honored like wut is air. Life = made <3333 Also; this whole post... #yes just yes. You truly are the branding ka-wah-een. <-- idek.

    *sends you virtual waffles with extra everything*

    xx Kenzie

    p.s. ABBIE thinks of ME whilst eating pizza. I don't know about you but I think I've accomplished everything thus far in life.

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    1. FLJKASKFASJFKL KENZIE YOU MAKE MY DAY EVERY TIME YOU COMMENT WOW OW MY HEART <3333333 *tackles you with hugs* GIRL. YOUR BRANDING GAME IS SOOOO STRONG. I LOVE IT. ;) *devours those waffles because they sound perfect* UM OF COURSE I THINK ABOUT YOU WHILE EATING PIZZA <33 AHHAH I LOVE YOU DUDE THANK YOU SO MUCH

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  29. Oh My goodness girl!!! I've seriously learned so much! And Your blog and instagram are seriously goals! Thank you so much for this post!

    Kiley-https://kileyb240.wixsite.com/kileyava

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    1. THANK YOU SO MUCH KILEY <33 wow this comment totally just brightened my day. :') I'm so happy this post inspired you! *hugs and waffles*

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  30. Mackenzie shared this post and DAMN i'm glad she did I love your blog already:) this post was so helpful, my branding isn't the best atm but after reading this post I really want to work on it <333

    Lexie x
    www.whatlexieloves.blogspot.com

    p.s saw you give commenters free virtual waffles soo... ;) ahahahah

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    1. HI LEXIE!! *gives you alllll the virtual waffles* Welcome! I'm so glad you're here! <3 AND WOW THIS COMMENT TOTALLY BRIGHTENED MY DAY. :') thank you so much! *runs off to check out your lovely blog*

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Nice comments brighten my day x100000! I read and respond to every single one (and I also give my commenters free virtual waffles, so that's a plus.)