The BEST And EASIEST Way To Create Your INSTAGRAM AESTHETIC



Do you ever have NO IDEA what to post on Instagram? Do you want your grid to look super pretty and reflect your own unique vibe buT YOU DON’T KNOW WHERE TO START?? I can relate.

I’m not going to lie: INSTAGRAM IS HARD. That is, it’s hard if you’re like me and trying desperately to create and maintain a certain aesthetic. BUT!! MY FRIEND. I HAVE A SECRET TO TELL YOU: I have discovered a way to make building an aesthetic Instagram EASY and FUN.* It’s kind of a HACK, if you will. And I’m going to show you exactly how to do this RIGHT NOW.



But first TAKE NOTE: I am not saying there is a “right or wrong” way to do Instagram. On the contrary, I firmly believe in DOING WHAT MAKES YOU HAPPY** and if following a certain theme or aesthetic on your Instagram just isn’t your jam, don’t do it!! DO WHAT MAKES YOU SMILE. For me, that is carefully planning what my grid is going to look like and then taking lots of photos and editing them and putting them through filters and posting them at specific times… that’s seriously WHAT MAKES ME HAPPY. So today I’m going to show you how I do just that. WHY SHOULD YOU TAKE MY SAGE ADVICE?? Because I like to think I have a nice-looking Instagram. Check out the screenshot below and IF YOU DISAGREE and think I’m an inconsistent limpet, then by all means… *nervous sobbing* DON’T TAKE MY ADVICE OK. But look:


Not bad, right?? KIND OF COOL, RIGHT??? Remember: I have the power to remove all waffle makers from the face of the earth if you disagree with me. (Even though I just gave you full permission to disagree with me in the last paragraph let’S PRETEND THAT DIDN’T HAPPEN AND I CHANGED MY MIND.)

*Results may vary depending on how DIE HARD PERSERVERING YOU ARE because we all know it takes blood sweat and tears and zero oxford commas to put together a beautiful Instagram grid. ;)
**within reason lol but WOW SUCH A FOREIGN CONCEPT in this world, is it not??

In this abusive world of the Internet™, many of us have lost the true definition of the word “aesthetic” because too many teenagers used it improperly on Tumblr. A lot of people think the word “aesthetic” means “looks good” AND YES I AM GUILTY OF USING THIS WORD IMPROPERLY. But “aesthetic” actually means “the appearance of something” < it can be aesthetically pleasing, or aesthetically displeasing but THE FREAKING WORD MEANS “HOW SOMETHING LOOKS” OK?? And that’s what matters. Why?


     • When a potential follower stumbles upon your Instagram, you want to give them a clear idea of the kind of content you post…IN THE FIRST 9 IMAGES.

     • You also want to keep them scrolling with LOTS of visual beauty to look at.

     • You also want to impress them.

     • Because you can.

     • Because you’re an impressive person so LET IT SHOW.

    • And even if you don’t want new followers, your pretty Instagram grid WILL make you smile 1000% GUARANTEE.


If you need more reasons than that to START KILLING YOUR INSTAGRAM GAME, then… who are you?? Let’s get started.

AGAIN, THE DEFINITION: figure out what looks like you. Not like your face because that’s creepy, but YOUR VIBE. Think of photography styles. Moods. Subjects. Colors. Look at other awesome Instagrammers and notice which ones speak to your soul. Which feed could you scroll through ALL DAY LONG and forget about 1000 real life responsibilities??

For me, that vibe can be described as: sleepy summer road-trippy bookish bright white pastel flower child. < That sentence is not supposed to make grammatical sense please do not doubt my writing abilities or lack thereof. But now that I have KEYWORDS for my aesthetic, what next??? YOU KNOW ME TOO WELL, FRIEND. 

Pinterest has the answer to nearly everything.* Take your list of keywords (you should have about 5 or 7 good ones by now) and TYPE IN THE SEARCH BAR: [keyword] aesthetic > HIT SEARCH. (So for me, I might search for “pastel summer aesthetic” or something similar.)

BOOM. LOTS OF AESTHETICALLY PLEASING PHOTOS SHOULD POP UP. Find at least 9 photos that you LOVE and download them. < If, by this point, you are freaking out and thinking “OH MY GOSH ABBIE NOOOO YOU STEAL PHOTOS FROM PINTEREST???” you are severely mistook. DO I LOOK LIKE A PIRATE TO YOU?** I mean come on. (I will explain the method to my madness in a moment.)


DOWNLOAD THE PICTURES YOU LIKE, but also keep this in mind: could you take a picture just like that? Example: if you live in the woods of Vermont like me, and you really love this picture of a neon street in Tokyo, DON’T DOWNLOAD IT. You can’t actually take a picture like that unless you got yourself a plane ticket to Tokyo which is impossible because if you are TRULY like me, you are broke. Because you spend too much money on books. :’) BUT!! If you live in the woods of Vermont like me and you really love this picture of…THE WOODS…then you might be able to take a picture just like that. DOWNLOAD IT.

*Even world hunger seriously has anyone even TRIED to find the solution on Pinterest?????? PROBABLY NOT.
**I kind of AM a pirate in a vague sense because I steal things like my sister’s clothes but who’s gonna fight me you know

Short answer: NO. You’re not even copying, to be honest. You are simply going to create a vision board. Think of it as any other vision board on the planet. For example: I want a house in Florida. I might create a vision board with a photo of a beautiful house in Florida surrounded by palm trees and ocean and serenity. When I am rich and famous one day, I’m going to buy that house. BUT NOT THAT ACTUAL HOUSE. I’m not going to find it, show up at the door, and boot the owner out because I’VE BEEN LOOKING AT IT FOR SO LONG AND HI NOW I’M HERE TO TAKE IT FROM THEM. < Noooo. That’s not how it works.

A vision board is for INSPIRATION. I look at the house in Florida and I say: “I want a place like that someday.” IS THAT STEALING, MY FRIEND?? No. Because you want your own thing that is similar to the thing you’re looking at.

Remember what my Instagram grid looked like? Here it is again, (right) beside the vision board I created for myself (left):


As you can see, I differentiated from the inspiration photos a bit because I WANTED IT TO BE MY OWN. Also sometimes I change my mind at the last minute and decide to post something totally different but equally pretty!

Stealing = downloading those photos from Pinterest and posting them straight to your Instagram account. << NOT GOOD NOT NICE DON’T DO IT.

Creating a vision board for what you WANT your Instagram feed to kinda-sorta look like and then taking your own pictures to match that vibe = WHAT I’M GOING TO SHOW YOU HOW TO DO RIGHT NOW.

Open up PicMonkey Collage Maker. < It’s free and will change your life. Import those 9 photos you just downloaded. Select the layout called “Square Deal” and pick the one that LOOKS JUST LIKE AN INSTAGRAM GRID. It should be a perfect square with nine placeholders.

HERE COMES THE FUN PART: drag and drop all your images in there, according to what looks good to you. What is so nice about arranging your pictures in PicMonkey Collage?? YOU GET TO MOVE THEM AROUND. Figure out what kind of grid you want before posting your photos, and you’ll never be like “UGH THAT ONE DOESN’T LOOK GOOD NEXT TO THAT ONE AND NOW I ALREADY HAVE FIFTY LIKES I DON’T WANT TO TAKE IT DOWNNNNN” <<< the struggle is real, I know. But this way, you can plan out the order in which you post your photos – and, if you’re anything like me, schedule them according to day. NO I’M NOT OBSESSIVE AT ALL WHY DO YOU ASK SUCH A QUESTION. 


Here comes the other fun part!! TAKING THE PHOTOS. I’ve always loved those photography challenges you see all over the internet – lists of subjects to take pictures of every day for a month. THIS IS KIND OF LIKE THAT. Except you have a super clear idea of what exactly you want the picture to look like. You have visual inspiration! And moods and colors!

I don’t know about you, but the way I have learned practically everything in my life is by simply watching someone else do it first. I don’t like following rules or step-by-step guides.* I would much rather “watch and learn.” So there is absolutely nothing wrong with studying the work of other photographers and learning a thing or two from them in order to achieve what you want with your own photography and Instagram. BE INSPIRED. And keep it fun!!

*lowkey downtalking my own post now hahahahahem.


The secret is out: I’M KIND OF OBSESSED WITH INSTAGRAM. Are you?? How would you describe YOUR aesthetic? Do you create vision boards for inspiration?? Or for buying houses in Florida??? Oh and don’t forget to drop a link to YOUR Instagram in the comments below!! Because I need to follow you asap. ;)

rock on,
abbiee

44 comments

  1. Aha! I love this idea! I struggle with my aesthetic all the time & I've had to delete numerous posts time after time... it's HARD!! But I love your advice. I think I'm gonna do this. *shuffles off to NOT pirate pictures off of Pinterest*

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    1. EEEP THANK YOU SO MUCH and omg I can relate to that struggle for sure. :''') I'm so glad you found this post helpful!! <3

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  2. I never even thought about having an Instagram aesthetic! But if I did... It would be books, dogs, books, chickens, books, and writing stuff. Probably??! I don't even know. Obviously this is a matter that requires deep thought.
    Here's my Instagram. https://www.instagram.com/zanedjones/

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    1. YOUR AESTHETIC SOUNDS AWESOME. <3 Totally following you ASAP! ;)

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  3. Oh my gosh this was an amazing blog post THANK YOUUU! I'm trying to maintain an Insta basically a lot like yours visually and this post is gonna help me do that, thanks girl! <3

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    1. YAY I'M SO HAPPY YOU LIKE THIS POST VERONICA. <333 that means so much to me :')

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  4. This is such a good idea! You made this a fun read, too. :) I completely overkill insta! But NOW I'm going to be obsessed with overkilling it in a nicer manner. Thaaaanks to you!

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    1. OMG I'M SO HAPPY YOU LIKE THIS POST. :'') Hahaha sounds like a fabulous plan. Thank you for reading, Bethany!

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  5. YAS YOUR PHOTOS ARE BEAUTY. I don't have an Insta nor do I have a photography hobby, but this post made me want to start both. XD

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    1. SDAFDGLKJKL YOU ARE SO KIND LAURA OMG. :'''') *hugs*

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  6. Wow! You put so much into your instagram! I personally love aesthetically pleasing feeds but I don't really always try to make mine like that. XD It's not a mess, but certainly not as perfect and flawless as yours. Sighhhh.
    But yes, I do love instagram, probably too much. Photos are the best.

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    1. GAH THANK YOU SO MUCH EMILY YOU ARE TOO KIND. :'''') I do love Instagram...it's almost as fun as Pinterest. xD I'M SURE YOUR FEED IS TOTALLY LOVELY LIKE YOURSELF <3 THANK YOU FOR READING!!

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  7. Ok wow. Your photos are so good and also awesome tips!

    Nabila // Hot Town Cool Girl

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    1. Aw, thank you so much Nabila!! :D

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  8. Wow. That's all I gotta say.

    I randomly post on Instagram...so...and you follow me already ;)

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    1. YOU ARE SO KIND *HUGS A LOT* THANK YOU

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  9. Whooooaaaaa dude, so awesome!! You are the Insta queen x)

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    1. SFJKLJSKAJ THANK YOU DEAR :''''')

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  10. Wow, you put so much into crafting your instagram aesthetic! Now I'm wondering if there is this much thought and effort behind all the instagramers I stalk. Having a vision board is such a good idea though - for lots more than instagram I'm thinking! Thanks for sharing your awesome tips! :)

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    1. YAAAAS VISION BOARDS ARE AWESOME FOR EVERYTHING MAN <333 i love them. And EEEP THANK YOU SO MUCH I'm so happy you like this post!! Haha I often wonder the same thing/if I'm just strangely obsessive?? but oh well :')

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  11. I LOVE THIS. I don't actually take these kind of photos tbh, but I loooove looking at them on pinterest and instagram and honestly your pinterest is the most beautiful thing of ever. It's so cool to see how you do it!!

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    1. EEEEP THANK YOU CAIT. <3 That means so much BC YOU'RE LIKE THE BOOKSTAGRAM QUEEN!! I'm so happy you like this post! :D

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  12. This was so helpful (+ funny!). I had trouble with my Instagram feed for the longest time, but it's finally in a place where I'm happy with it. @haileyh412 :)

    Hailey
    www.haileyhudson.wordpress.com

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    1. YAY I'M SO HAPPY YOU LIKE THIS POST. <3 Thank you, Hailey!! YOUR INSTAGRAM IS BEAUTIFUL OMG following obsessively. ;)

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  13. WELL SOMEONE HAS A LOVELY AESTHETIC INSTAGRAM. (*cough cough* yOU.) I don't have any social media because I have overprotective parents, but even if I did, I don't think I'd be able to have a good Insta account because AYYY I suck at taking photos. (Actually I think I'm okay; just that my phone camera SUCKS.) But I'd probably end up taking pictures of books more than anything haha! But Pinterest is SOOOOO BEAUTIFUL LIKE GAH. Definitely inspirational.

    may @ forever and everly

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    1. *HUGS YOU* THANK YOU SO MUCH MAY YOU ARE TOO KIND. :'''') Books and instagram go hand in hand!! <3 AND OMG YES PINTEREST IS LIFEEEE. idk what I would do without it honestly. xD THANK YOU FOR READING!!

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  14. BRUH!!! You don't know how much I needed this... I'm always changing my instagram aesthetic like every two weeks and it annoys me to no end. My problem is that I have like a million different aesthetics that I feel completely in love with and choosing one is like the hardest part about instagraming lol. But once I find one I can work with always i am set. Thank you for teaching me your ways, wise master ❤️❤️❤️

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    1. I'M SO GLAD YOU FOUND THIS POST HELPFUL!! <333 I was having the same exact problem so I can definitely relate. Instagram is pretty tricky at times!! "My problem is that I have like a million different aesthetics that I feel completely in love with and choosing one is like the hardest part about instagraming lol." <<< YAAAAS YOU PUT IT INTO WORDS THANK YOU :'') the struggle is real. YOU ARE SO KIND THANK YOU FOR READING DUDE *hugs you*

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  15. Hi there!!
    I've just found your blog!!
    Ohh my I absolutely love it!! Your posts are amazing! I'll definitely stick around <3
    I'm new on the blogging world, in case you'd like to check my blog out. If not, that's alright. I'll still be reading your gorgeous posts!! <3
    xoxo

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    1. Welcome, Arya Lynn!! *tackles you with lots of hugs and chocolate chip waffles* THANK YOU SO MUCH ASDFGHJKL <3 I'm so happy you like my blog!! And I'll definitely be checking yours out too! :D

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  16. OMG TYSM for this helpful post!! My bookstagram is.. horrible because I HAVEN'T POSTED ANYTHING IN A GAZZILLION YEARS (accurate number) but omg I love your blog! I NEEDED to create a proper looking aesthetic so THANKS!! I'll probably start posting again at some point soon so if you want: @blotsofinkandwords

    Julianna @ Blots of Ink and Words

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    1. GAHHH THANK YOU JULIANNA I AM SO HAPPY THIS HELPED YOU. <3333 *hugs and follows you* Thank you so much for reading!! :D

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  17. I love this advice and didn't even think of using Pinterest as help even though I'm constantly browsing it. :D

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    1. I'M SO HAPPY YOU LIKE THIS POST! <3 thank you for reading!! :)

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  18. You're like the best instagrammer everrrr. Great advice, and amazing feed, Abbiee. :)

    -T
    x

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    1. OH MY GOSH TANE ARE YOU SERIOUS :''''') THANK YOU INSTAGRAM QUEEN <3

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  19. Ahh, ABBIE, YOU ARE THE "MOST AESTHETIC" (yes, I'm using it wrong, sue me) PERSON EVER. This is THE BEST. (also your feed is *heart eyes* so yes you bet I'm using your tips XD)

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    1. AHAHAHHA THANK YOU HANNE :') THAT IS SO KIND OMG. *hugs you a lot* I'm so happy you like this post!! eep!

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  20. I LOVE THIS SO MUCH. You are seriously one of the most aesthetically pleasing human beings I've ever known, so I SHALL BE TAKING THIS ADVICE. <3<3<3

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    1. <3333333333 UM AND YOU ARE ONE OF THE MOST AESTHETICALLY PLEASING HUMAN BEINGS I'VE EVER KNOWN SO THERRRRRRE ;)

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  21. THIS POST SAVED MY LIFE! You have great advise, Abbie. I've been trying to be more serious with instagram and create an aesthetic, but I'm still figuring it all out.
    It also bothers me to no end when people misuse the word "aesthetic!" Ugh. I'm glad I'm not the only one.

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    1. FKLSJDLJS THANK YOU OMG WOW THIS COMMENT JUST PUT A HUGE SMILE ON MY FACE <33333 And omg yes so much misuse of the word "aesthetic" lololol even I misuse it too much. :''') but at least I KNOW I'm misusing it, right?? *crickets*

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  22. Might I just say that you are such an AMAZING blogger? I really love your writing style! I actually don't really have any interest in Instagram, yet I still loved your post and couldn't stop reading it! Your blog is actually one of my very favorite blogs that I read! And I'm not just saying that, it really is! (Can't remember whether or not I've told you that before, but hey, if I did, I'll say it again.) :-)

    ~Skylar Reese

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    1. SKYLAR REESE I JUST WANT YOU REACH THROUGH THIS SCREEN AND HUG YOU ASAP <333333 THANK YOU SO MUCH OMG FKLJLJSAKDAJS CAN'T DEAL WITH IT YOU'RE TOO KIND :''''') seriously taking a screenshot of this comment because it just made my day 100000x brighter fr

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Nice comments brighten my day x100000! I read and respond to every single one (and I also give my commenters free virtual waffles, so that's a plus.)