How to be a Better Blogger - Part 02, Episode 02: Post Design


Well, folks – here we are again!! I’m drafting this post way late at night (though it will be morning by the time you read it) and my brain is totally SPENT so if none of this makes sense, I apologize in advance. But I did want to give you guys another episode of this so BOOM – here it is. (Also, how do you like my new cover image?? I WORKED REALLY HARD ON IT so say nice things and make me smile. Cool? Cool.)

Read previous installments:
Layout! Camera! Action!

So you write brilliant blog posts. You know that they are brilliant, but how will anyone else know that they are brilliant? They will have to read them. And how do you get someone to actually read your post? That’s the big question – it’s right up there with all the others, like why have Sharpies not solved the world’s problems? and are waffles real or just a figment of our small, deranged imaginations?? I do not know the answers to these questions – but I think I might know the answer to the biggest of the three: how do you get someone to actually read your blog post? To answer it, I have to talk about blog post design.

There was a time when I would publish a blog post in whatever format it came out of my head (ie: in a giant BLOCK of un-paragraphed text) and post it. But to a reader, that is not only confusing and hard to read, it is daunting.

You start thinking, “Man, I have to get through all of this blog post???” And I don’t want you to think that. In fact, I don’t even want you to notice that you’re still reading this thing. I want you to be so drawn-in and entertained, you’re not thinking about the words on the screen – you’re thinking about how brilliant I am. 


Imagine if your readers could crawl inside your head and see what’s going on. Would they take one look and run away screaming? ALL MY READERS WOULD.


Creativity > correctness.

Don’t get me wrong, guys – I strongly recommend not thinking about technical things and just being creative! You should draft your posts in whatever format is comfortable for you. But when it comes to actually publishing your content, think about what will grab and hold your reader’s attention.

Don’t be afraid to add copious amounts of headers, graphics, GIFs, dividers, and images. This breaks up the post and keeps things interesting and unexpected.

So you see, we’re really playing a mind game, here. We’re breaking up the mundane mood with other things to look at. You don’t need to reduce the amount of content you have – you just need to make sure it’s laid out properly. We live in an age of visual impressions, folks.


A word about fonts.

Okay, so I’m a bit of a font manic. I LOVE FONTS. There are so many of them floating around in the cyber world like space junk and they’re all so unique and pretty and interesting and gah. (ESPECIALLY BRUSH FONTS omg I just want all the brush fonts.)

When formatting a blog post, choose basic web fonts. The painful truth is, not all fonts appear the same for everyone. If you want your blog to look a certain way for everyone, use a basic web font.

NOT THE BEST OPTION, I KNOW. But look about you! You might just find one you love. Or, y’know…tolerate.

How do you like to format your blog posts? Do you use dividers, images, or headers of any kind? (HINT: you should, because they’re super fun.) What is your favorite novelty font? What is your favorite web font? How do you like my new cover image??? SQUEAK.

love,
abbiee

16 comments

  1. TEACH ME YOUR COVER IMAGE WAYS!!!!!! HOW DID YOU DO THAT?????

    When I'm reading your posts I actually am thinking about how brilliant you are...

    I want brush fonts tooooooo!

    Well, you know how I format my posts because you read them haha. I can't figure out how to work GIFs to save my life so I just use little dividers that aren't very pretty haha.

    I NEED TO BECOME MORE TECHIE GAH.

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    1. GAH THANK YOU SO MUCH MY DEAR OMG you are literally the best of ever. The image took a little bit of work, haha! But it was worth it. I staged those things on a white poster board and snapped a photo, then took it into PicMonkey and used a brush font and stuff. x) I'm so glad you like it!!

      meeep your posts are very easy to read and not daunting at all, dude!! ♥ GIFs give me life but I could never imagine attempting to make them myself. XD Thank goodness somebody wants to! HAHA. LOVE YOU DEAR. AND THANK YOU FOR READING!! eep

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  2. I love your new cover imageeeee. TEACH ME YOUR WAYS, MASTER! plz like plz yeah thx.

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    1. AWWWW oh my goodness. Thank you Aaliyah dear!! :)

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  3. TRUUUUU CREATIVITY > CORRECTNESS one of my life phrases

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    1. EEEEP I legit thought of you when I wrote that line! ♥

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  4. YAS, GIRL. YAS. This post. It makes me nod vigorously and wonder if I could do things differently. Your posts are always beautifully easy to read. You've got this down to a science.

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    1. DUDE I LITERALLY DID AN AIRPUNCH WHEN I READ YOUR COMMENT. Like...you don't know how happy that makes me!! EEEEP. ♥ Thank you thank you thank you.

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  5. YES OMG YES. I 100% AGREE. I'm always on the look out for new ways to make my posts interesting so that no one's eyeballs get bored. I'm a notorious skim reader too?? So I always try and write my blog with my own dastardly-skim-reading-habits in mind. *nods* Particularly breaking things up with images! I don't use gifs as much anymore because I find the really fast moving ones make it hard for me to concentrate on text? I don't think most people struggle with that tho. I AM JUST AN EASILY DISTRACTED PINEAPPLE, OBVIOUSLY. AHem. (But then your gif usage is always A+...just sayin'.)

    PRETTY PICTURES THOUGH. <3 And making fonts different sizes! And bolded and italics and aaaaaaall the things. :')

    OMG DON'T GET ME STARTED ON BRUSH FONTS. I COULD EAT THEM I LOVE THEM SO. When I'm rich and famous I shall descend up on Creativemarket and like totally buy all the brush fonts and live in complete happiness. :')

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    1. "...so that no one's eyeballs get bored." XD I LOVE HOW YOU TALK OKAY. Your blog is one of the easiest things to read ever. Like more interesting than the best book I've read. SERIOUSLY. yesss! I have a bit of a problem with GIFs.. HAHA. I try to scroll far enough to get the GIF off my screen so I can read the text, and then scroll down, watch the GIF (for about 5 minutes probably) and then scroll down again to get it off my screen. XD IT'S A VERY COMPLICATED PROCESS. But it works and I still love GIFs, but I'm with you -- trying to stick to the slower-paced ones. ;)

      DFUKHSALDLKSADN GIF APPROVAL FROM YOU IS GOLD SO I'LL TAKE IT. ♥ THANK YOU. ugh yes brush fonts are pretty much the key to happiness. gah. THANK YOU FOR READING, DEAR.

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  6. Oh yeah, I think bloggers should play with the design of their blog posts because it's just fun. I love to add dividers and gifs and also, paragraphs are really important because no one wants to read a whole block of text. But then again, blogger should know when to stop because then his blog post will be one big mess and no one wants that.
    Someone told me once, that using different sizes of fonts, bold or italics is not good because then the reader pays attention only to that but I think it's better then the reader leaving because our text looks boring. I don't know I've always liked having fun with it. I especially love taking photos or looking for photos for my blog posts. :D
    Oh, brush fonts! I need them all! They look so good! :)
    By the way, I love this articles, they help a lot, so thank you! :)

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    1. YES and it's so hard to know when to stop!! (At least for me, haha) Because I usually just want/need to ramble on and on and on...it gets a little out of hand. (But then there's editing and stuff so...*whistles innocently* Hmm, yeah -- bolding and italicizing and enlarging fonts can be a tricky business. I try to just go with what grabs my attention and hope that everyone else has the same sort of experience. :)

      Thank you so much for reading and commenting, Simone!! I'm so happy you like this series! ♥

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  7. Yes to the new cover picture - it looks very professional, and I like how you sneaked a little vine into the corner - got to have some greenery. :)

    I'm pretty lazy with formatting blog posts - no headers or dividers unless absolutely necessary. But I do appreciate them on other people's blog, so perhaps I should experiment more...

    And, I answered your tag, and broke the rules and tagged you back again. :D Here, if you want to check it out - I'd enjoy hearing your answers! http://jessicalg97.blogspot.com.au/2016/02/tagged-times-three.html

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    1. EEEP I'M GLAD YOU APPRECIATE THE VINE. ♥ I love stuff like that in desk-y photos. PLANTS PLANTS ALL THE PLANTS. yes, experimenting with headers is fun. :) I enjoy it, anyhow. AW THANK YOUUU for the tag!! Going to go and check that out right now!

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  8. I recently just discovered your blog and have been scrolling through it, and may I just say that you are amazing? Loving this series that you are writing; I literally just ditched all my studies in order to read all of it. <3

    I am seriously in love with the brush font you used in the new cover photo. Where do you get your fonts; I've got to start collecting them. :)

    Aliah | Indigo Ink

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    1. GAHHHHFSKFHKSCNJSK OH MY GOSH YOU SAY SUCH NICE THINGS TO ME. I can't handle right now. ❤️ Thank you so much, Aliah! Meeep I'm quite in love with that font, too!! (And so glad you like the image!!) I bought it from Envato.net on their sub-site, graphicriver.net -- such a great company and very reasonably priced too. :) Thank you so much for stopping by!!!

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kind words are like raindrops on the desert. they make me bloom with happiness, as absolutely cliche and cheesy as that sounds. even if it's just a simple alt+3 i will heart you for it. so, go ahead! MAKE MY DAY. literally.